Before joining Caremark, Dev spent nineteen years working for a McDonald's franchise. As an area manager, he oversaw 11 branches and led a team of more than 500 employees. Jyoti worked as a security officer at Heathrow Airport, but had always wanted to move into a customer service role.
They shared the same moral values and a strong interest in serving their community. After the COVID-19 lockdown, they began to look seriously at how they could come into franchising together — combining Dev's franchise experience and Jyoti's passion for people.
Why Franchising, and Why Home Care?
Because of his senior role with McDonald's, Dev already had a clear view of how franchising works. Both he and Jyoti were aware they did not have a professional care background, so a franchise model felt like the safest and most sensible way to step into a regulated sector.
Home care itself appealed for both personal and practical reasons. The average age in the UK is rising, meaning the size of the care market will only grow, and they liked the idea of building a business that helps people stay in their own homes.