Why Dev Swapped McDonald's for Caremark's Franchise Opportunity in Surrey Heath and Rushmoor

Before joining Caremark, Dev spent nineteen years working for a McDonald's franchise. As an area manager, he oversaw 11 branches and led a team of more than 500 employees. Jyoti worked as a security officer at Heathrow Airport, but had always wanted to move into a customer service role.

They shared the same moral values and a strong interest in serving their community. After the COVID-19 lockdown, they began to look seriously at how they could come into franchising together — combining Dev's franchise experience and Jyoti's passion for people.

Why Franchising, and Why Home Care?

Because of his senior role with McDonald's, Dev already had a clear view of how franchising works. Both he and Jyoti were aware they did not have a professional care background, so a franchise model felt like the safest and most sensible way to step into a regulated sector.

Home care itself appealed for both personal and practical reasons. The average age in the UK is rising, meaning the size of the care market will only grow, and they liked the idea of building a business that helps people stay in their own homes.

Hearing About Caremark

Dev and Jyoti narrowed their shortlist down to two care franchisors. It was the passion of founder Kevin Lewis, along with conversations with friends already running Caremark franchises, that drew them in. "We felt we could trust Caremark."

Building Surrey Heath and Rushmoor

Their first Caremark business is in Surrey Heath and Rushmoor, with a market mix of around 60% local authority and 40% private customers. Their team now includes 27 carers in the field, a registered manager, a field care supervisor, a care coordinator, and Dev and Jyoti as two full-time managing directors.

Preparing for a Third Territory

"Seeing the successful growth of my existing territory, I always wanted to grow and increase my business revenue." With the purchase of the Guildford resale completed and CQC registration for Hart & East Hants in progress, Dev's top priorities are building a strong local presence, recruiting with the right culture, and forming local partnerships.

Proudest Moments

Dev has received two consecutive national awards with Caremark — Rising Star Award of the Year 2023 and Small Franchisee of the Year 2024 — and is hoping to make it a hat-trick at the next conference.

Dev's Advice

"If you are persistent, then nothing can stop you from being successful. If I were able to do it, then anyone can do it."