World's Best Lifestyle Franchise Title Retained by The Travel Franchise for Second Consecutive Year

8 May 2026

The Travel Franchise has been named Best Lifestyle Franchise in the World for the second year running at the IFA Global Franchise Awards.

The Travel Franchise, the recruitment arm of Not Just Travel, has once again secured the title of Best Lifestyle Franchise in the World at the International Franchise Association's (IFA) Global Franchise Awards.

This back-to-back win marks the first time a UK-based company has held the title for two consecutive years. The award is regarded as the highest accolade in the global franchising industry, judged by an independent panel of international experts who assess support, profitability, and the ability to transform the lives of franchisees.

Freedom by Design

The Global Franchise Awards judges highlighted the company's ability to help individuals with no previous travel experience build successful, professional businesses from home — or indeed, from anywhere in the world.

Co-founder Paul Harrison said: "The IFA Global Franchise Awards are the Oscars of our industry. To win for the second year in a row is an extraordinary achievement that speaks directly to the quality of the lifestyle we help our consultants create. For a person looking to change their life, this isn't just a trophy; it is independent proof that our model works and that we deliver on our promise of freedom and flexibility."

Built for Consultant Success

The Travel Franchise currently supports a network of more than 750 home-based travel consultants. The business model is specifically designed to allow people to work around their families, travel while they work, and escape the constraints of a traditional office.

Co-founder Steve Witt said: "Our entire model is built on helping our consultants succeed. We constantly reinvest in technology and training so that our members can enjoy the best of both worlds: a highly profitable business and an amazing lifestyle."

The award comes at a time of record-breaking growth for the company, with the recent "Peaks" trading period delivering its strongest sales figures to date.