Houston Hot Chicken Confirms Second UK Site

Houston Hot Chicken confirms second UK site with backing from PizzaExpress

By UK Franchise Opportunities Editorial TeamPublished 12 September 2026Updated 12 September 2026

Houston Hot Chicken has announced plans for a second restaurant in the United Kingdom, supported by PizzaExpress as the brand continues its UK expansion.

United States-founded brand Houston Hot Chicken has confirmed that it will open a second restaurant in the United Kingdom, marking the next stage in its initial expansion into the British casual dining market.

The brand's UK venture is backed by PizzaExpress, providing the emerging concept with the institutional support of one of the country's longest-standing restaurant operators. The partnership pairs an expanding international fried chicken brand with an established domestic hospitality business.

Specific details regarding the forthcoming location, including its address, target opening date, and store format, have not yet been confirmed publicly. Information concerning the financial performance of the initial location and the broader commercial terms of the venture also remains unreleased at this stage.

Strategic context for UK franchise buyers and operators

The introduction of a new international concept supported by a major domestic restaurant operator highlights several practical considerations for those active in the UK franchise sector:

Ownership and expansion models: Large hospitality groups often facilitate international brand entries through master franchise licences, corporate joint ventures, or direct equity investments. Franchise buyers should note that it has not yet been confirmed whether Houston Hot Chicken plans to recruit independent unit franchisees in the UK or maintain corporate-led ownership for its initial estate.
Assessing sector competition: The UK fast-casual and hot chicken market has experienced increased activity in recent years. Prospective operators evaluating opportunities in this segment must conduct thorough due diligence, including examining the franchise prospectus, reviewing cost structures, and evaluating local competition.
Operational backing: Alliance with an established operator such as PizzaExpress can offer advantages in property acquisition, operational knowledge, and supply chain management. However, potential investors must always assess the precise level of ongoing support, training, and territorial protection documented within any formal disclosure pack.

Further announcements regarding the site selection for the second UK restaurant, as well as the long-term expansion strategy for Houston Hot Chicken, are expected as the brand develops its presence nationwide.

Reported from publicly available coverage. Details were correct at the time of writing.