About Auntie Anne’s

Auntie Anne’s is the world’s largest soft pretzel franchise, operating over 2,000 stores across more than 25 countries. From its humble beginnings in 1988 at a Pennsylvania farmer’s market, the brand has grown into a global powerhouse, famous for its hand-rolled, freshly baked pretzels and signature lemonade.

In the UK and Ireland, the brand is experiencing significant momentum. With a clear roadmap to reach 100 stores by 2030, Auntie Anne’s has become a staple in high-footfall locations including shopping centres, designer outlets, and major travel hubs.

Your Role as a Franchisee

As an Auntie Anne’s franchisee, you will be a hands-on business leader responsible for managing a high-volume retail operation. Your role involves overseeing day-to-day store performance, managing a dedicated team, and ensuring that every pretzel meets the brand's exacting standards for freshness and quality. You will be the face of the brand in your local community, driving sales through excellent customer service and operational efficiency.

Training and Support

Franchisees benefit from a robust support ecosystem designed to ensure long-term success. This includes:

  • Initial Training: Comprehensive operational training covering everything from dough preparation and hand-rolling techniques to point-of-sale systems.
  • Marketing Excellence: Access to award-winning national marketing campaigns and bespoke local marketing support to drive footfall.
  • Site Selection: Assistance in identifying and securing high-traffic locations using proven data and retail expertise.
  • Ongoing Operations: Regular field visits and support from a dedicated head office team to help optimise your business performance.

Why Choose Auntie Anne’s?

Joining Auntie Anne’s means partnering with a brand backed by GoTo Foods, one of the world’s leading food service groups. The UK network is currently seeing record-breaking growth, with store sales increasing year-on-year. With flexible store formats—including kiosks and innovative container units—the model is adaptable to a variety of premium retail environments.

If you are an ambitious professional ready to invest in a trusted global brand with a proven track record and a clear vision for the future, Auntie Anne’s offers a compelling opportunity for growth.