EATPHORIA SIGNS BRAND LICENSING DEALS ACROSS THREE LOCATIONS FOLLOWING STRONG OPERATOR DEMAND Budd’s Food Flavours, Delight Charcoal Grill and Atari-tei sign agreements as Eatphoria receives dozens of enquiries for its flexible multi-brand model London, 10 September 2026: Eatphoria, the pioneering multi-brand quick-service restaurant group that owns Wraps & Wings, has signed brand licensing agreements with three restaurant operators across three locations, following strong demand for its recently launched licensing proposition. The agreements include Buddi’s Food Flavours in Hackney, which will introduce Wraps & Wings, Dim Dum, Mad About Doner and Baskin Robbins; Delight Charcoal Grill in Didcot, which will take on Wraps & Wings, Dim Dum, Mad About Doner and Baskin Robbins; and Atari-tei in Hendon, which will launch Wraps & Wings, Dim Dum, Mad About Doner, Eggsquisite, Holy Bagel and Baskin Robbins. The deals come just months after Eatphoria launched its brand licensing proposition and follow dozens of enquiries from foodservice and hospitality operators looking to broaden their menus and unlock additional revenue opportunities across all day parts. Eatphoria’s licensing model enables operators to add one or more brands from its portfolio into an existing foodservice environment, alongside their current offer. Rather than opening a completely new restaurant, partners can use their existing kitchen, equipment and staff to introduce additional brands, reach new audiences and dayparts, and unlock incremental weekly sales without adding significant operational complexity. Its portfolio includes flagship premium chicken-focused brand Wraps & Wings, alongside Eggsquisite, Holy Bagel, Mad About Doner, Dim Dum and Baskin Robbins. The model is designed around operational simplicity. Eatphoria’s brands share ingredients, equipment and kitchen space, enabling partners to expand their offer across breakfast, lunch, dinner and late evening without adding significant complexity or overheads. Partners also benefit from Eatphoria’s established menus, supply chain, digital assets, training and central support across operations, marketing and supply chain. The agreements represent another growth channel for Eatphoria, which operates across more than 35 UK locations and growing. Over the coming months, it is aiming to scale its brand licensing proposition further to empower more contract caterers, universities, forecourts, hospitality and stadium venues to drive growth. Mohammad Shaikh, CEO of Eatphoria, said: “The response since launching our brand licensing proposition has been extremely strong. We have received dozens of enquiries from operators looking for new ways to broaden their offer and drive additional revenue, and these first agreements across three locations demonstrate the relevance of the model. “Operators want to innovate and give customers greater choice, but creating new brands, menus, supply chains and operating systems takes significant time and resource. Our model gives them access to established, differentiated brands, enabling them to trade across different dayparts and scale with us, while supporting our own growth ambitions.” -END– Media contacts Eatphoria@hudsonsandler.com 020 7796 4133 Andy Richards, Henry Mathieu About Eatphoria Founded in 2025 but operational since 2014, Eatphoria is a quick-service restaurant group that has pioneered the use of virtual multi-brands for more than a decade. Today, it operates a diverse and differentiated portfolio of brands that empower franchisees to trade through all dayparts and drive profitability. This includes flagship brand Wraps & Wings, a premium quick-service restaurant brand specialising in wraps, wings, burgers and chicken that today operates five stores and dozens of cloud kitchens, serving more than one million customers per year. Across its Wraps & Wings hybrid restaurant sites, Eatphoria serves consumers via its other brands: Eggsquisite, offering a unique breakfast experience with vibrant flavours and creative all-day brunch dishes; Holy Bagel, serving toasted bagels with bold and decadent flavour combinations; Mad about Doner, premium and delicious Halal meats cooked low and slow for late-night bites; Dim Dum, a Korean street food-inspired proposition, offering a true taste of the Eat. Alongside this, Eatphoria has license agreements with international brands, including Baskin Robbins – the global ice cream and dessert brand – to further differentiate its proposition. A focus on leveraging data and insights and harnessing technology is critical to Eatphoria’s success. In collaboration with its data analysts and new product development chefs, the Group works with industry-leading suppliers to create and launch innovative and exclusive dishes across its brands on a quarterly basis that are anchored by proprietary insights. The Group, which has a management team with more than 30 years of experience in hospitality, is backed by TAN Food, part of TAN Holdings, a leading Italian venture capitalist, and is executing an ambitious expansion strategy. Over the next two years, it is aiming to open at least 20 Wraps & Wings restaurants and strengthen its position as a leading premium quick-service restaurant brand operator. Find out more about Eatphoria: https://eatphoria.co.uk/