About Domestique

Established in 2005, Domestique is a premier residential cleaning business that has built a reputation for excellence over nearly two decades. Following the success of our original model, we launched our franchise opportunity in 2010 to share our tried-and-tested methodology with ambitious entrepreneurs across the UK. Our mission is to provide high-quality, reliable domestic cleaning services to a market that shows no sign of slowing down.

As busy lifestyles, demanding careers, and an aging population increase the demand for domestic help, Domestique offers a vital service that gives clients back their most precious commodity: time. This is a proven business model designed for rapid expansion within protected territories.

Your Role as a Franchisee

The Domestique model is a management franchise. Your primary focus is on business development, staff management, and maintaining high standards of customer service. You do not need to be a cleaner; instead, you are the director of your own local agency. Your role involves recruiting reliable cleaning staff, coordinating schedules via our bespoke management software, and local marketing to grow your client base.

One of the unique advantages of this role is the flexibility it offers. The business can be managed part-time alongside other commitments or scaled quickly into a full-time enterprise. Many of our franchisees operate entirely from home, keeping overheads exceptionally low.

Why Choose Domestique?

  • Low Fixed Overheads: Unlike many franchises that take a percentage of your turnover, Domestique charges a low, flat-rate management fee. This means the more you earn, the more you keep.
  • Comprehensive Marketing Launch: To ensure you hit the ground running, we pay for your first six months of Google AdWords.
  • In-House Call Centre: Our head office provides a call-handling service for all your enquiries, professionally managing messages and leads so you never miss an opportunity.
  • Bespoke Technology: Gain access to our custom-built Management Information System (MIS) to automate your admin and scheduling.
  • No Equipment Costs: There is no requirement for expensive branded vehicles or specialist cleaning machinery, reducing your initial financial risk.

Support and Training

We pride ourselves on being a friendly, approachable franchisor. From day one, you will receive intensive training covering every aspect of running a successful residential cleaning business. This includes operational procedures, recruitment best practices, and financial management.

On an ongoing basis, you will have access to our dedicated franchisee forum, bi-yearly national meetings, and direct support via telephone or in person at our Head Office. We ensure that you are never alone in your business journey, providing the knowledge and tools needed to overcome any challenges.

The Investment

The initial franchise fee is £7,495 + VAT. To help you during the critical startup phase, there are no management fees for the first three months. Following this period, fees are staggered to support your cash flow as you scale. Third-party finance options are typically available to help cover the initial investment.