About Whats On In Online

Whats On In Online is a leading home-based internet franchise that allows entrepreneurs to capitalise on the multi-billion pound online advertising market. The platform serves as the go-to directory for residents and visitors to find events, businesses, and services within a specific town, city, or postcode area.

As businesses increasingly move away from traditional print media, the demand for cost-effective, high-visibility online platforms has soared. Whats On In provides a turnkey solution for franchisees to own and operate their own exclusive digital territory, offering local businesses a professional space to reach their target audience.

The Business Opportunity

Franchisees operate a dedicated website for their chosen territory. The business model is designed to be lean and highly scalable, with four distinct income streams:

  • Business Advertising: Revenue from local businesses placing display ads on your postcode-specific site.
  • Tradesperson Directory: A dedicated platform for local tradespeople with a simplified self-loading platform.
  • Affiliate Income: Earn commissions when visitors click on ads for major global brands like British Airways, Virgin, and Hilton.
  • Job Link Income: Generate revenue through a partnership with TotalJobs every time a user interacts with the job search feature.

Your Role

Your primary role is to manage the growth of your digital territory. This involves building relationships with local business owners and promoting the advertising benefits of the platform. You do not need to be a tech expert; the franchisor handles all website builds, hosting, and technical updates.

For those who prefer a management-style approach, the 50-50 system allows you to recruit freelance sales professionals to handle the ground-work on a commission-split basis, allowing you to focus on strategy and expansion.

Training and Support

Whats On In Online provides a comprehensive support package to ensure you have the tools needed to succeed:

  • In-Depth Training: 32 modular training units covering every aspect of the business.
  • Technical Setup: Your website is built for you and pre-loaded with 25 potential advertisers to get you started.
  • Ongoing Support: 24/7 email support and regular updates featuring sales tips, advice, and marketing materials.
  • Sales Training: Access to dedicated sales training emails and videos to help maximise your conversion rates.

Why Choose Whats On In Online?

This franchise is one of the most accessible in the UK, offering a low-cost entry point into the digital media sector. With no percentage of profit or turnover taken by the franchisor, you retain the vast majority of your earnings. Whether you are looking for a part-time income or a large-scale Master Franchise covering multiple regions, the model is flexible enough to suit your lifestyle and financial goals.