About Home Instead

Home Instead is widely recognised as a leading home care franchise in the UK. Driven by the mission "To expand the world’s capacity to care," the brand puts people at the heart of everything they do. By providing personalised, relationship-led care, Home Instead enables older adults to live independently, with dignity and comfort, in the familiar surroundings of their own homes.

With an ageing population where older adults now outnumber the young, the demand for high-quality home care has never been higher. Home Instead has responded to this societal shift by creating a care model based on transparency, compassion, and human touch, setting a benchmark for professionalism in the sector.

Your Role as a Franchisee

As a Home Instead franchisee, you will be a business owner and a community leader. This is a management franchise opportunity, meaning you will focus on the strategic growth of your business, building a dedicated team of caregivers, and establishing strong relationships with local healthcare professionals and families. You do not need a background in care; you need the passion to lead a team that makes a genuine difference in your local community.

Support and Training

Home Instead is committed to delivering outstanding results for its franchisees through an extensive support ecosystem. New owners undergo a rigorous training programme that covers all aspects of running a successful care business, including:

  • Operations and administrative systems
  • Caregiver recruitment and retention strategies
  • Marketing and community engagement
  • Compliance and regulatory requirements

Once your business is operational, you will receive ongoing guidance from a dedicated Business Performance Manager to help you scale your franchise and maintain the high standards the brand is known for.

Why Choose Home Instead?

Choosing Home Instead means joining a caring success story with a proven business model and an impressive collection of awards. The brand’s innovative approach to care is supported by years of experience and a presence in multiple countries. Key benefits include:

  • Proven Resilience: A recession-resistant business model driven by essential demographic needs.
  • Award-Winning Standards: Recognised for exceptional standards of care and franchisee satisfaction.
  • Market Leadership: Join a brand that is a pioneer in home care, acting as a catalyst for change in the care sector.
  • Ethical Impact: The opportunity to build a profitable business that provides a vital service to your community.

Investment Information

The total investment for a Home Instead franchise typically falls between £120,000 and £140,000. This includes the franchise fee and the working capital required to see the business through its initial growth phase. Prospective owners are encouraged to request a franchise prospectus to view a full breakdown of costs and financial projections.