Dum Dum Donutterie

Dum Dum Donutterie

About us

Our artisan donuts are handmade and delivered to your store ready to be decorated, displayed and sold. Our team of chefs uses our unique donutterie baking process and sources the finest natural ingredients to craft our signature range.

Dum Dum Donuts are the world's first artisan baked donut and croissant donut brand — made with only natural ingredients, beautifully baked (not fried). Founded by artisan donut chef Paul Hurley after 20 years' experience in the donut industry.

Financial overview

• Typical start-up costs: £60k – £137k
• Equipment leasing options available
• 15% – 20% operating profit model
• Low-staffing model with small unit footprint
• Coffee shop style, transport hubs, high street, pop-ups and more
• 7% management fee, 1% marketing fee

Product range

We use the very best cooking technology to control ingredients rather than simply floating product in oil. Dum Dum donuts are significantly lower in fat than competitors thanks to our traditional patisserie-based baking process — so unique it's patented in Europe and the US.

Our flavours include Creme Brulee, Boston Creme, The Donuttelo and our signature cro, "The Zebra" — layers of croissant and chocolate croissant dough, filled with chocolate buttercream and topped with chocolate ganache.

Turnkey franchise option — from £75,000

A full turnkey package including:

• Property sourcing and lease negotiation
• Design and approvals
• Build, fit-out and signage
• Training and franchise cost

Based on a 200–300 sq ft site. Additional building works, equipment finance and lease deposits are not included.

Why choose Dum Dum?

• The only artisan baked donuts in the world — 20 years in the making
• Unique baking process producing a "healthier" donut
• Donuts delivered direct frozen — defrost / bake-off model
• Simple set-up and operating model
• Low-cost set-up and great ROI
• Low-staffing, low-skilled operations
• Small unit footprint with multiple formats to suit each location
• Franchising in the UK and internationally since 2015
• Significant social media footprint
• Great locations not yet secured