About Caremark
Caremark is the UK’s largest privately-owned home care franchise, boasting over 20 years of experience in the sector. Since its inception in 2005, the brand has grown to support a network of more than 150 offices across the UK and Ireland. Providing over 135,000 hours of care each week, Caremark is dedicated to a "people first" philosophy, ensuring quality care is accessible to everyone who needs it while offering a robust, proven business model for its partners.
The Home Care Opportunity
The home care sector is widely regarded as a recession-resilient industry. With an ageing population and increasing pressure on the NHS and hospitals, the demand for high-quality in-home support continues to rise. Whether funded through local authorities or private clients, the market offers long-term stability. Caremark’s model is designed to capture this entire market, focusing on excellence that has resulted in 87% of offices being rated 'Good' or above by the CQC.
Your Role as a Franchise Owner
As a Caremark franchise owner, you are the leader of a vital community service. You don't need to be a carer yourself; your role is to manage the business, lead your team, and maintain high standards of service. Successful owners are typically commercially minded individuals who are steady under pressure, excellent communicators, and possess the integrity to follow a proven system while coaching their staff to provide exceptional care.
Comprehensive Support & Training
Caremark provides an industry-leading support ratio of 1:2.5, ensuring you are never alone in your business journey. The support includes:
- Initial Training: An eight-day intensive induction covering compliance, finance, and operations.
- Marketing Launch: A comprehensive package including website creation, PR, social media setup, and even Sky TV advertising.
- Ongoing Education: Auto-enrolment onto a nine-month High Performers Leaders programme.
- Dedicated Specialists: Access to a 40-person Support Centre with experts in compliance, accounting, and technology.
- Field Support: Regular quality audits and visits from Regional Support Managers to help you scale.
Why Choose Caremark?
Choosing Caremark means joining a network with a combined turnover of over £165m. One of the most significant advantages is the low management service fee of just 4.5%, which is among the lowest in the home care industry. This structure is designed to allow franchise owners to reinvest more of their profits back into their own growth. With exclusive territories and a seven-year renewable licence, the brand offers a sustainable path to both financial success and community impact.