Can I Buy an Oxygen Yoga & Fitness Franchise in the UK?

By UKFO Editorial · 26 September 2026

Are you interested in bringing the popular Oxygen Yoga & Fitness franchise across the Atlantic? This article explores the current availability and potential for this brand in the UK market. We delve into whether it's possible to open one of these thriving studios in Britain.

The UK Wellness Boom: Is Oxygen Yoga & Fitness the Next Big Opportunity?

The UK’s appetite for health, wellness, and boutique fitness experiences shows no signs of slowing. Gone are the days of anonymous, cavernous gyms being the only option. Today’s consumer seeks community, specialised classes, and a holistic approach to wellbeing. It is into this thriving market that many successful international brands look with interest. One such name creating a buzz is Oxygen Yoga & Fitness, a Canadian brand known for its unique Far Infrared studio concept.

For aspiring entrepreneurs in the UK, the question is a pressing one: can you buy an Oxygen Yoga & Fitness franchise here? This article unpacks the brand's potential, what a UK launch might look like, and the steps you should take to be at the front of the queue if and when they arrive on our shores.

What Exactly is Oxygen Yoga & Fitness?

Before analysing its UK potential, it’s crucial to understand what makes Oxygen Yoga & Fitness different. It isn’t just another yoga studio. The brand’s entire philosophy is built around a powerful unique selling proposition: Far Infrared heat.

Unlike traditional hot yoga studios that heat the air in the room, often leading to a stuffy and oppressive environment, Oxygen studios use Far Infrared panels. This technology heats the body directly, mimicking the sun's natural warmth. The brand claims this provides a more comfortable experience and a host of additional benefits, including:

Deeper muscle penetration for increased flexibility.
Enhanced detoxification as the body sweats more profusely.
Improved circulation and potential pain relief.
A boost in collagen production and calorie burn.

This technological edge is paired with a diverse class schedule that extends far beyond traditional yoga. A typical Oxygen studio offers everything from high-intensity interval training (HIIT) and fitness fusion classes to deep stretching and relaxation sessions, all held within the infrared-heated environment. This variety broadens their appeal, attracting not only dedicated yogis but also general fitness enthusiasts looking for a results-driven, low-impact workout. The model is built on creating a strong, supportive community atmosphere, positioning itself as a "home away from home" for its members.

Current Franchise Status: Can You Buy an Oxygen Franchise in the UK?

Let's address the central question directly. As of today, Oxygen Yoga & Fitness does not operate franchises within the United Kingdom. The brand's expansion has been focused primarily on its home market of Canada, with a growing presence in the United States.

However, the absence of a current UK operation does not mean it will never happen. Successful North American fitness brands frequently view the UK as their first and most logical port of call for international expansion. The shared language, similar consumer habits, and a mature franchise industry make it an attractive proposition. Brands like F45 Training and Orangetheory Fitness have followed this exact path with considerable success.

Therefore, the situation is best described as "not yet". For savvy entrepreneurs, this period presents a golden opportunity to conduct thorough due diligence and prepare, so you are ready to act decisively when a UK master franchise agreement is announced or direct franchising becomes available.

Market Analysis: How Would Oxygen Fare in the UK Fitness Scene?

A UK launch would see Oxygen Yoga & Fitness enter a competitive, yet highly lucrative, market. Its success would hinge on its ability to carve out a distinct niche.

The Boutique Fitness Appeal

The UK has wholeheartedly embraced the boutique fitness model. Consumers are willing to pay a premium for specialised classes, expert instruction, and a sense of belonging that larger, budget gyms often lack. Oxygen’s community-focused, class-based model fits perfectly within this trend. Its multi-disciplinary class schedule would give it a competitive edge over studios that focus solely on one activity, such as yoga or indoor cycling.

The Far Infrared Differentiator

The Far Infrared technology is, without doubt, the brand’s trump card. While hot yoga is established in the UK, the specific benefits and more comfortable experience of infrared could be a powerful marketing tool. It allows the brand to create a new category for itself, distinct from both standard yoga studios and other heated concepts. This provides a clear, tangible reason for a customer to choose Oxygen over a competitor.

The Competitive Landscape

Oxygen would face competition from several quarters:

Established Boutique Studios: Brands like Barry’s, Psycle, and 1Rebel dominate the high-end London market and are expanding into other major cities. Oxygen would need to compete on price, experience, and community.
Mid-Market Gyms with Studios: Chains like David Lloyd and Virgin Active offer a vast range of classes, including hot yoga, as part of a broader membership. Oxygen’s challenge would be to prove its specialist experience is worth a dedicated membership.
Dedicated Yoga Chains: Brands such as MoreYoga in London have shown the success of a multi-site yoga model. Oxygen's fitness-inclusive offering would be a key point of difference.
Independent Local Studios: Every town and city has beloved local yoga and fitness studios. A new franchisee would need to build a strong local community to compete effectively.

A Hypothetical UK Franchise Profile: What to Expect

If Oxygen Yoga & Fitness were to launch in the UK, what would the franchise opportunity likely entail for a prospective franchisee? Based on industry standards and data from similar brands, we can construct a plausible profile.

Estimated Franchise Costs

Investing in a premium fitness franchise is a significant financial commitment. The unique infrastructure required for an Oxygen studio, specifically the Far Infrared system, would be a major component of the initial outlay.

Initial Franchise Fee: For the right to use the brand name, access the operating system, and receive initial training and support, you could expect an initial fee in the region of £35,000 to £50,000.
Studio Fit-Out: This is the largest variable cost. It includes construction, flooring, plumbing, reception and changing facilities, and crucially, the supply and installation of the complete Far Infrared heating and humidification system. This could range from £100,000 to £200,000+ depending on the size and initial condition of the premises.
Equipment: This includes yoga mats, weights, bands, and other fitness accessories, plus IT and sound systems.
Working Capital: You will need sufficient funds to cover rent, rates, staff salaries, marketing, and other overheads for the first few months of operation before the business becomes cash-flow positive. This is often in the range of £30,000 to £50,000.

A conservative estimate for the total initial investment for a single Oxygen Yoga & Fitness studio in the UK would likely fall between £200,000 and £350,000.

Ongoing Fees

In line with UK franchising norms, you would also pay ongoing fees to the franchisor from your revenue:

Management Service Fee: Typically a percentage of your gross turnover, often between 6% and 9%, for ongoing support, brand development, and system access.
Marketing Levy: An additional percentage, usually 1% to 3% of turnover, which is pooled for national brand advertising and marketing campaigns.

Securing Finance and Legal Diligence

Financing an investment of this scale in the UK typically involves approaching the specialist franchise departments of high-street banks like NatWest, HSBC, or Lloyds. These banks have experience with franchise models and look favourably on brands with a proven track record, even if new to the UK. A detailed and robust business plan is non-negotiable.

Crucially, the UK does not have a mandated "Franchise Disclosure Document" (FDD) like the United States. Instead, a franchisor will provide a detailed franchise prospectus or information pack. It is absolutely vital that you engage a solicitor who is a specialist in UK franchise law to review this and the final franchise agreement. They will examine clauses relating to territory rights, performance targets, renewal options, and exit strategies, protecting your interests before you sign.

What Should You Do Now?

While you can't buy an Oxygen franchise today, you can position yourself as an ideal candidate for tomorrow.

Register Your Interest: The most direct action is to contact Oxygen Yoga & Fitness through their corporate website. Express your interest in potential UK opportunities. This may place you on a mailing list for any future announcements.
Deepen Your Market Knowledge: Research the boutique fitness market in your target area. Who are the key players? What are their price points? What do members love and dislike? Visit them yourself to understand the customer experience firsthand.
Prepare Financially: Assess your personal financial situation. Understand how much capital you can personally inject and begin preliminary, informal conversations with franchise finance brokers or bank managers to gauge your borrowing potential for an investment of this size.
Build Relevant Skills: If your background isn't in management, sales, or fitness, consider gaining experience in these areas. Understanding the day-to-day reality of running a service-based business is invaluable.

The Final Verdict

The arrival of Oxygen Yoga & Fitness in the UK remains a matter of "when", not "if". The brand's unique infrared concept and diverse class offering are an excellent fit for the sophisticated UK wellness market. It has the potential to be a highly rewarding and profitable franchise for the right operators.

The barrier to entry will be significant, requiring substantial capital and a genuine passion for building a fitness community. For now, the opportunity lies in preparation. By doing your homework, building your financial readiness, and making your interest known, you can ensure that when the green light for UK expansion finally flashes, you are perfectly placed to make your move.